I am looking for partners in the research area.

I am looking for partners interested in the Horizon Europe Call.

I am looking for partners for the Horizon Europe research area.

I am looking for laboratory facilities in the research/application area.

Associate professor

Anikó Dr. Kelemen-Erdős

PhD

H-1117 Budapest, Magyar Tudósok Körútja 2. QB 303/B

+3614631092

kelemen-erdos.aniko@gtk.bme.hu

Groups

Marketing Management Research Group

Faculty

Faculty of Economic and Social Sciences

Department

Department of Management and Business Economics

Horizon Europe keywords: · Circular economy · Increased cybersecurity · Smart and sustainable transport and mobility

http://mvt.bme.hu/munkatarsak/Kelemen-Erd%C5%91s%20Anik%C3%B3

Publications Awards Projects Conferences Other activities

Publications

- Vladi, B.; Kokthi, E.; Guri, G.; Kelemen-Erdős, A. (2022): Mapping Stakeholders Perceptions on Innovation Skills, through the Borich Needs Assessment Model: Empirical Evidence from a Developing Country, Acta Polytechnica Hungarica 19 (8) pp. 49-68. DOI: 10.12700/APH.19.8.2022.8.4

-Kokthi, E.; Thomas, L.; Saary, R.; Kelemen-Erdos, A. (2022): Disconfirmation of Taste as a Measure of Trust in Brands: An Experimental Study on Mineral Water, Foods 11 (9) p. 1276. DOI: 10.3390/foods11091276

- Gura KS; Kokthi E.; Kelemen-Erdős A. (2021): Circular Pathways Influential Factor in Albania through Green Products Approximation, Acta Polytechnica Hungarica 18 (11) pp. 229-249. DOI: 10.12700/APH.18.11.2021.11.13

-Kelemen-Erdős, A.; Molnár, A. (2019): Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units. Economics and Culture, 16 (1) pp. 58-69. DOI: 10.2478/jec-2019-0007

-Majlath, M.; Kelemen-Erdős, A.; Valocikova, C. (2019): Understanding SME's failure – focus on success factors and gender differences: comparative analysis of SME's in Czech Republic, Hungary, and Serbia, 14(2) pp. 327-344. DOI: 10.5937/sjm14-23491

-Kelemen-Erdős A; Fekete R. (2017): Factors involved in Hungarian Sports Fans' Attendance and Merchandise-related Decisions. Óbuda University e-Bulletin 7 (2) pp. 1-5. https://uni-obuda.hu/e-bulletin/Kelemen-Erdos_Fekete_10.pdf

-Anna Hidvégi, & Anikó Kelemen-Erdős (2016): Assessing the online purchasing decisions of Generation Z. In Reicher Regina Zsuzsánna (ed.): Proceedings of FIKUSZ Symposium for Young Researchers. Óbuda University, Károly Keleti Faculty of Economics. pp. 173–181. https://kgk.uni-obuda.hu/sites/default/files/17_HidvegiKelemen
Erdos.pdf

Awards

2017/2018. New National Excellence Program, Postdoctoral I. (supported by the Kelet Károly Economic Faculty)
2016/2017. New National Excellence Program, Postdoctoral II. (supported by the Kelet Károly Economic Faculty)
2016. Best paper, Regina Fekete, Anikó Kelemen-Erdős: Attendance and the Sports Merchandise Preferences of Fans – the case of Hungary. In: Regina Zsuzsanna Reicher (ed.): FIKUSZ 2016 - Symposium for Young Researchers: Celebration of Hungarian Science 2016: Budapest, 25th November 2016. pp. 41-
47. (ISBN: 978-963-449-012-8)
2014. Dean's Commendation 

Projects

2018–2019 Visegrad project funded by the Visegrad Fund, researcher
2017–2019 EUMentorSTEM project, Erasmus+ Strategic Partnership for Adult Education, 2017-1-IT02-KA204-036520

Conferences

-II of 2022 Online Marketing, Óbuda University, February 1, 2022, Budapest, Hungary, Conference Chair  
-2021. I. Online Marketing, Óbuda University, 1. February, 2021, Budapest, Hungary, Conference Chair 
-2021. FIKUSZ 2021 International Conference, Óbuda University, November 26, 2021, Budapest, Hungary, Conference Chair, 
-2020. FIKUSZ 2020 International Conference, Óbuda University, November 20, 2020, Budapest, Hungary, Conference Chair
-2018. MEB 2018 International Conference, Marketing section, 6. February, 2018, Budapest, Hungary, Host chair
-2017. Albanian Studies Days 2017, Food trade efficiency measurement and development in a retail environment, University of Tirana, Albania, 28-29. April, 2017, Keynote speaker

Other activities

2020 - Member of the MTA Intersessional Committee
2019 - International Research Institute s.r.o. (IRI) Member of the Scientific Committee 
2019 - 2022 Marketing MA (Master of Arts) Committee, Budapest University of Technology and Economics 
Budapest University of Business and Economics, external member with voting rights
2012 - EMOK (Association for Marketing Education and Research), member 
2014 - 2022 Marketing Research Workshop, Óbuda University, Károly Keleti Faculty of Economics, member
2005 - 2006 Mobile Communication Research Group, Budapest University of Technology and Economics, Budapest, Hungary, member