Marketing Management Research Group
Research keywords:
· network
· marketing
·
· consumers, industry
· retailing, business relationships
Horizon Europe keywords:
· Artificial Intelligence and Robotics
· Circular economy
· Cities and communities
· Energy efficient buildings
· Health technologies, new tools and solutions
· Renewable energy
· Safe and sustainable agriculture and food systems
· Smart and sustainable transport and mobility
· Transformation of industry
H-1117 Budapest, Magyar tudósok krt. 2. Q Building, Wing B, 3rd floor 306
+3614633874
Introduction of the Research Group
Our research group is part of the Department of Management and Business Economics. We are an enthusiastic group of senior and young researchers with many years of experience in teaching marketing, in conducting research for industrial partners and in academic research and publication. We have expertise in conducting qualitative researches and also quantitative studies using multivariate analysis, or bibliometric analysis.
Watch our 3-minute introductory video:
Achievements
- extensive partnerships with domestic and international companies
- publications in Q1, Q2, Q3 journals
Publications
-Dóra Tímea Beatrice, Zsuzsanna Szalkai: The impacts of a new type of actor as an intermediary in public–private collaboration in health-care prevention
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING 36 : 3 pp. 420-435. , 16 p. (2021)
-Tamás Iványi, Szilvia Bíró-Szigeti: Understanding internal connections of music festivals' experience dimensions
TOURISM AND HOSPITALITY MANAGEMENT 26 : 2 pp. 437-454. , 18 p. (2020)
- Ivanyi, Tamas ; Biro-Szigeti, Szilvia: SMART CITY: An overview of the functions of city marketing mobile applications
PERSPECTIVES OF INNOVATION ECONOMICS AND BUSINESS 18 : 1 pp. 44-57. , 14 p. (2018)
-Gombos, Nóra Julianna, Bíró-Szigeti, Szilvia:
Examination of the Brand Archetypes of the Hungarian Retail Banking Sector and Their Correlations with Consumer Preferences Regarding Banking Products
PERIODICA POLYTECHNICA SOCIAL AND MANAGEMENT SCIENCES, 15 p. (2022)
-Kriselda, Sulcaj Gura, Elena, Kokthi; Anikó, Kelemen-Erdős: Circular Pathways Influential Factor in Albania through Green Products Approximation ACTA POLYTECHNICA HUNGARICA 18 : 11 pp. 229-249. , 21 p. (2021)
Awards
Hungarian Academy of Sciences, Publication Prize, 2015 (journal article):
Tibor Mandják, Zsuzsanna Szalkai, Edit Neumann-Bódi, Mária Magyar, Judit Simon: Phoenix in the network: The genesis of a Hungarian industrial company. THE IMP JOURNAL 8:(3) pp. 107-119. (2014)
Hungarian Academy of Sciences, Publication Prize, 2021 (book):
Pál Danyi, Gábor Rekettye, István Veres (2020): Modern pricing (Akadémiai Kiadó, Budapest) in Hungarian
Journals
Journal of Business and Industrial Marketing, Industrial Marketing and Management, Tourism and Hospitality Management, Periodica Polytechnica Social and Management Studies, Acta Polytechnica HungaricaIndustry relations
Our group has extensive partnerships with domestic and international companies in education and research.Conferences
49th Annual Conference of the European Marketing Academy (EMAC)
Brussels, Belgium, 2020, István Kovács, Ildikó Petruska, participants
Competitiveness and Internationalization: Theoretical background and contemporary challenges, B2B MARKETING WORKSHOP, Hungarian Academy of Sciences, Section IX, Marketing Science Sub-committee, B2B Marketing Working Committee, Budapest, 2022. Zsuzsanna Szalkai, organizer and participant
Other activities
Hungarian Academy of Sciences, Industrial Marketing and Purchasing (IMP) Group, Resources Special Interest Group within IMP, Hungarian IMP Group (hIMP), Association for Marketing Education and Research (EMOK)